Training
Hands up those who think that there's a surfeit of academic courses specialising in music business-related subjects...
No, we don't either. It's stating the obvious that developing excellent specialist skills in Wales is the best way forward for students and businesses alike.
All our seminars offer Welsh businesses a range of opportunities to meet industry specialists and to gain and improve knowledge in certain areas. Previous seminars have included Roadshows in association with BPI, AIM and UKTI. They have also ranged from the use of music in film to one to one legal surgeries with leading media lawyers. Click here for further details on our previous and forthcoming seminars.
Music Business Management Training
In 2006, WMF were proud to offer the first music training programme to be run in Wales. The ‘Music Business Management’ training programme ran in conjunction with Creative & Cultural Skills.
This Business Development Programme provided the twenty attendees from across Wales 'time out' to analyse and explore the reality of developing independent music businesses in today's industry, with a view to making clear cut decisions about their business and practice to achieve practical personal and business objectives.
The Programme, which took place in Cardiff between November '06 and March '07, consisted of 10 modules. Each module was a 'stand alone' event, focusing on specific issues and their implications, barriers to business development, opportunities and alternative actions. Collectively they covered a comprehensive range of subjects and issues, all vital to understand the ever-changing marketplace.
(8 Nov 2006) Module #1: Owner Management in the Music Industry: The Reality
- Objectives, risk & viability
- Marketing!
- Access to finance
- Activities & income streams
- Forecasts & projections
- Skills & admin / control systems
- Project management
- Legal action & protection
(9 Nov 2006) Module #2: Contracts, Agreements & Relationships
- People & legal entities
- Band / artist relationships
- Key "heads" of Agreements
- Frameworks & flexibility
- Roles & rewards: ownership & participation
- Communications
- Interpersonal dynamics & commercial realities
- Trading relationships
(29 Nov 2006) Module #3: Artist Management
- Roles & business models: choices & options
- Short & long term strategic planning
- Leadership, psychology & team building
- Conflicts of interest?
- Management agreements & legal precedent
- Fans, audiences and consumers
(30 Nov 2006) Module #4: Music Publishing
- Establishing & developing your publishing business
- Building profiles & positioning
- Negotiating writer & sub-publishing agreements
- Working with music publishing societies
- Music publishing in recorded & live music: off line, on line & mobile
- Getting paid: royalty tracking & auditing
(29 Jan 2007) Module #5: The Record Business
- Establishing & developing your production company or record label(s)
- Budgeting & administration
- Physical & digital distribution and retail
- Marketing, press & promotion
- Brand development
- Artist, producer and (re)mixer agreements
- Working with neighbouring rights organisations
(30 Jan 2007) Module #6: Music Sector Marketing
- Know Your Market: R&B
- Develop your brand, marketing strategy, plan & budget
- Industry tools & practice
- Advertising sales promotion & direct response campaigns
- Radio, TV, Online & Mobile strategies
- Behavioural, Gorilla, Ambient & Chaos Marketing
- Marketing management & development
(26 Feb 2007) Module #7: The Live Music Industry
- Audience development
- Working with agents: gigs & tours; strategy & support
- Working with promoters: advancing & promotion
- Touring & production: costs, logistics and communications
- Planning & budgeting: viability & cash flow
- Contracts & agreements
(27 Feb 2007) Module #8: Music in Audiovisual Productions
- Commissions
- Synchronisation, secondary and tertiary exploitation
- Brands, advertising & promotion
- Feature films, games & television
(26 Mar 2007) Module #9: Music in the Digital & Mobile World
- Access to market: aggregation & distribution - choices & options
- On-line & mobile marketing & promotion
- Retail opportunities: unit sales & catalogue deals
- B2B & B2C services: access to music, rights ownership & licensing
- Filters, subscriptions & bundling
(27 Mar 2007) Module #10: Merchandise, Brands, Media Relations & Endorsements
- Business models, costs & income streams
- Merchandising: logistics, issues & choices
- Approaching and working with brands
- Media opportunities & "planet celebrity"
WMF are currently looking at the feasibility of running further training courses of this nature. For more information on Training & Education, or to express an interest, please contact us.
