Digital Marketing Training Day
A specialist WMF digital marketing training day by Good Lizard Media will run across Saturday 22nd October 2011 as part of SWN Festival.
This is free to attend but spaces must be pre-booked and are very limited, allocated to those based in Wales who may benefit most. To apply for a place, please email hello@welshmusicfoundation.com.
Saturday 22nd October 2011
St David's Hall, Cardiff
10am – 4pm
Good Lizard Media bring their highly-effective digital training day to SWN, aimed at giving artists and labels the tools and understanding to make the most of the burgeoning digital revolution.
The day’s teaching is based upon the experience of Good Lizard staff running campaigns from grass roots to multi-platinum releases, as well as having worked directly with artists including The Prodigy, Roots Manuva, Suede, Underworld and many more.
If you’re a motivated music maker, label, distributor, publisher etc in Wales, this session can take you through, step by step on how to market, promote and sell online.
Expect to find out more about:
* Digital Retail - The models, the stores and selling directly to fans
* Digital Pr - How to do it yourself and what to look for in hiring a pr company
* Video - How to create engaging video content, where to promote it and how to drive viewers to become fans
* Advertising - Easy access models, social advertising and a guide to bigger advertising spends
* Social Networks - Tips and tricks to make the most of Facebook, Twitter and more
* Planning a campaign - Throughout the day participants work in groups to create a digital marketing plan based on case studies.
* Revenue streams - affiliate advertising, video revenues and more.
With plenty of time for specific questions in a Q&A at the end.
